Every website owner today boasts of implementing search engine optimisation methods and marketing strategies. But what exactly is the objective of marketing and SEO? The bottom line is that these strategies should help increase your sales and profitability. In other words, marketing and SEO are all about “conversions”.
Unless you see your clientèle grow steadily, you cannot say that you have been successful in your SEO attempts. Here a concept called Conversion Rate Optimisation (CRO) comes into picture. CRO is not exclusive of SEO and marketing, but is more focused on directly enhancing conversion rate of your website. A super web design company can be your companion in implementing an effective CRO campaign.
No matter how good the design of your ecommerce site is, you cannot get a satisfactory conversion rate unless you offer sound content. The trick here is not to create copies that encourage visitors to turn customers because encouragement is never adequate.
You need to go one step ahead and compel visitors to turn into your customers. In other words, do not give them any reason not to purchase from your store. Strong content is your biggest conversion tool.
Make the website user friendly
Nobody wants to shop from a store that does not offer convenience. In over to overcome this problem, our superhero website designers create websites that are compatible on multiple browsers, easily accessible through smart phones and tablets and have quick load times.
Within the store, a very user friendly shopping cart, easy checkout options and multiple secure payment channels are extremely crucial.
Usability refers to the actual shopping experience. You need to categorise the products well, provide crisp and clear product specifications and descriptions, provide clear views and add reviews for every product.
The reviews and descriptions should have a very subtle marketing tone so that users are genuinely convinced to buy the product. Too much of advertorial content can put off shoppers.
Keep track of the products that sell most on the site as well as the products that are most searched. Optimise on these products by displaying them prominently on the landing page.
Keep it short and simple
Be it the form that requests information or the payment process, make sure that they are short and simple. You cannot put shoppers through long application forms and expect them to come back to shop for more. It is important to show that you value the time of the shoppers. The simpler you make the shopping experience higher will be the conversion rate.